Mazal + 23

In partnership with

In a world of creators, few are truly creative. This is The Creative Cool..
a regular newsletter celebrating the bright spots in culture, for professional designers & others who appreciate high art & design culture..

let us know what you think!

+ Decent & Tasty

Design agency Indego Macao masterfully revitalized the brand identity of Chénson, an emerging French restaurant. The design centers around the letter "C," symbolizing both the brand name & the refined elegance of French cuisine. By integrating graceful curves & intricate textures, the new logo strikes a balance between classic & contemporary, perfectly capturing the essence of French culinary art. The redesign extends beyond the logo, refreshing Chénson's visual identity to invite a broader audience to experience the sophistication & creativity of French dining.

+ Avant-Garde

Fortunato Depero, an avant-garde Italian artist & key figure in the Futurist movement, revolutionized the world of art with his bold, dynamic designs. Known for his vibrant use of color & geometric forms, Depero's work transcended traditional boundaries, influencing everything from graphic design to advertising. His innovative approach & visionary spirit continue to inspire creatives today, reminding us of the power of art to shape & reflect the modern world.

+ Jumpman

Michael Jordan, the legendary basketball icon, transcended sport to become a global cultural phenomenon. His partnership with Nike led to the creation of Air Jordan, a sneaker line that revolutionized both the athletic & fashion worlds, with the original design by Peter Moore. The Air Jordan brand has become a symbol of excellence & cutting-edge style. Jordan’s legacy extends far beyond the court, as Air Jordan continues to inspire, shaping sneaker culture & defining trends worldwide.

+ No Cruising

Southern California’s lowrider culture is a vibrant & influential subculture that seamlessly blends automotive artistry with rich community traditions. Lowriders, with their customized & lowered bodies, symbolize creativity, cultural pride & identity. Deeply rooted in the Mexican-American community, this movement transcends mere vehicles, influencing fashion, music & art across Southern California, leaving an indelible mark on the regions cultural landscape.

+ Friends U Cant Trust

Fuct has garnered significant attention as a pioneer of counterculture fashion, blending provocative designs with anti-establishment messages. Known for edgy graphics & bold statements, Fuct has become a staple in streetwear, placing emphasis on a rebellious-biker vibe. The brand's influence extends beyond clothing, impacting art & music, due to their “looks” + “radio” sections on their website, with great impact on underground culture.

+ Snarkitecture

Snarkitecture, the innovative design studio founded by Daniel Arsham & Alex Mustonen, is where fashion brands like Billionaire Boys Club turn when they need architecture that makes a statement. Known for blurring the lines between art & architecture, the team reimagines everyday spaces & objects, transforming the ordinary into the extraordinary. Their design of the BBC Miami showroom exemplifies their ability to create immersive, impactful experiences. With a minimalist aesthetic & playful use of materials, Snarkitecture continues to set new standards for unique design.

+ Mazal

New York's own Moses the Jeweler isn’t just a YouTuber, but a master craftsman known for his unique style & business savvy. From his Louis Vuitton fits to flipping a coin to seal deals on a Rolex or Audemars Piguet, Moses blends tradition with modern flair, proudly showcasing his Jewish heritage & embodying the spirit of Mazal in all that he does. His custom-made jewelry is as iconic as his personality, reflecting both the timeless elegance & energy of New York City.

+ Out For A Good Time

The Rise And Demise Of Offshore Powerboat Racing by VÉHICULE explores the adrenaline-fueled world of offshore powerboat racing, where ambition, danger & glamour collided on open water. Racers were an extraordinary mix—fearless athletes, notorious smugglers, business magnates & Hollywood icons—fueling the sport’s rise and colorful history. Figures like Sal Magluta, Don Aronow & Betty Cook shaped offshore racing with bold innovation & personal triumph, while sponsorships from Marlboro to Budweiser turned it into a global spectacle. Blending record-breaking feats with scandal & legacy, this video captures a sport that defined an era of speed, power & allure.

+ Earth Mapping

Stone Island debuts a thermosensitive down jacket made from a lightweight tightly woven 100% recycled nylon rep. resin-coated on the reverse side & printed externally with a camouflage pattern that takes inspiration from satellite images of Earth. The garment changes appearance when exposed to the cold thanks to the printing with both pigment colors & a thermosensitive substance.

+ Spaghetti Boyz

The Spaghetti Boys, a dynamic creative collective & V Files, a trailblazing fashion platform, have left an indelible mark on contemporary culture through an innovative approach & bold collaborations. At the heart of this movement was Austin Babbitt aka AssPizza and Kerwin Frost, whose unique vision & fearless styles challenged fashion & art. Babbitt and Frost’s influence, marked by eclectic fashion sense & genre-defying projects has inspired a new generation of creatives to push boundaries & embrace their individuality. Although no longer a collective, both parties continue deliver fire to the underground and mainstream at the same time. Recent collaborations include the likes of McDonalds and The Diplomats.

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+ A Rebrand By Nicole Weber

@nicoleweberdesign

Here’s a closer look at our design process for Texas Crawfish Company!🦞 #logo #logos #logodesign #logodesigner #graphicdesign #adobeillustrator

+ “Mark”

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