Cohesion, Consistency, Purpose, Intent + 05

In a world of creators, few are truly creative. This is The Creative Cool..
a regular newsletter celebrating the bright spots in culture, for professional designers & others who appreciate high art & design culture..

let us know what you think!

+ Recycled Footwear

Founded by Ashay Bhave, Thaely Footwear is an Indian-based footwear company that turns 10 upcycled plastic bags & 12 recycled plastic bottles into their comfortable & stylish Y2K Pro Sneakers.

+ Cohesion, Consistency, Purpose & Intent

In the pursuit of lasting impact, let intent be your North Star. Move beyond the transactional to foster genuine connections. When it comes to designing a strong brand, this is what’s important to us.. how about you?

Cohesion: Creating seamless art & copy that echoes the brand at every touchpoint.

Consistency: Establishing a reliable presence online or in-store, while consistently delivering quality

Purpose: A strong brand must tell a story & resonate with deeper meaning to forge an emotional connection

Intent: Going beyond sales, while aiming to enrich lives

What design tools do you use?

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+ Momentum Through Motion

Roy Veldkamp is a multidisciplinary designer who focuses on blending the analog & digital worlds, merging the forms, colors & textures of different fields into continuously morphing compositions. Have a look at some beautiful motion design on his IG below!

+ Cowboy Cool

Professional Bullrider Bonner Bolton epitomizes “Cowboy Cool” & was the perfect Cowboy to represent Ombre Leather by Tom Ford. This incredible scent captures the essence of rugged charm, blending the adrenaline of the rodeo with the sophistication of real leather

+ If you can dream it, you can do it!

Walt Disney’s iconic empire started with a mouse & now, after 95 years, the original iteration of Mickey Mouse, “Steamboat Willie”, enters the public domain. Designers are sure to explore endless creative possibilities as the beloved mouse sets sail into a world of limitless imagination!

+ All-One!

From Pure-Castile Soap, eco-suds & even unexpected ventures like chocolate, Dr. Bronner’s anti-branding brilliance has been setting trends since 1948, when Emanuel Bronner, a third-generation master soapmaker with German-Jewish roots first used his product packaging to promote religious & moral ideals. Breaking norms, they’ve turned cleanliness into a canvas for cool!

A Family Business.

+ Pantone 13-1023

Peach Fuzz reigns as Pantone’s Color of the Year for 2024. Subtly sensual, Pantone 13-1023 Peach Fuzz is more than just a hue - it’s a heartfelt peach tone evoking kindness & tenderness. This color communicates a powerful message of caring, sharing, community & collaboration.


+ Brand Exploration

Brand Designer Lucy Eden specializes in designing beautiful brands inside & out. Watch her skills in action to see her bring a consultancy brand to life!


Definitley an all time favorite 🤩 #branddesign #logo #adobeillustrator #graphicdesigner #logodesign #consultinglogo

+ Every Single Time!